How It Works | MarZen
How it works

Self-serve where it can be. Collaborative where it matters.

MarZen connects to the channels you already run and closes the loop between what your performance data says and what actually gets done, reading results down to the individual asset, forming a strategy, executing it with your approval, and measuring whether it worked.

Stage by stage

The loop, in practice

SELF-SERVE

Insights

Connect your accounts, pick what MarZen sees. Spend, ROAS, CPA, CTR down to the asset. No integration project.

AUTOMATIC

Strategy

Ranked next-best-actions from your data, audience context, and AEO findings. Each arrives with its reasoning.

COLLABORATIVE

Action

Act conversationally. MarZen writes back to the live platform. A human approves every change.

AUTOMATIC

Learning

In-campaign signals plus independent attribution. Both feed back into Insights, so the next cycle starts smarter.

Architecture

Agentic workflows at four altitudes

One harness underneath. Each layer answers a different person, and every layer runs the same closed loop.

Org Workflow Layer
Synthesizes every program into one view: portfolio allocation, cross-channel narrative, the board-level answer.
CMO · VP, Growth Marketing
Program Workflow Layer
Synthesizes the campaign workflows beneath it: program health, budget shifts, channel mix, integrated launches.
Growth Marketing Lead · Integrated Marketer
Campaign Workflow Layer
The agentic workflows doing the work, channel by channel.
AEOPaid MediaCommunity
Growth Marketer
Harness
The substrate every workflow above runs on.
Platform APIsLLM ProvidersData & IdentityGuardrails
Platform & Engineering

Every layer runs the same closed loop: signals in, action out, learning back.

The short version.

MarZen is self-serve where it can be and collaborative where it matters. Getting started takes a platform connection, not a project. Everything that touches a live campaign goes through a human, and how much of that becomes automated is a decision you make, workflow by workflow, at whatever pace you trust it. You’re not doing this alone: our team works with yours at every stage of the loop.

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For the five-step workflow in detail, see the loop on the homepage →